We’ve got a special episode for you, with special guest Sarah Breathnach - the Global Head of Demand Generation at Hunters.
We open the discussion with why not liking whiskey was once a problem for Sarah’s career (spoiler: it turns out for the best).
From there, Sarah tells us about her favorite tools within HubSpot and why a major focus for her is to automate certain tasks.
We then get in depth with her Lead Scoring/Lead Routing strategy and some reasons she doesn’t like automated emails to simply achieve speed to lead.
We wrap the conversation with some thoughts on what content to gate and what to ungate - as well as why it’s important to get your sales reps as much info as possible pre-call.
So have a listen and let us know what you think.