If you want to build authenticity and trust with your contacts and subscribers, then personalization is a must.
This is what will take your leads through the buyers journey, turning them into customers and then loyal fans.
Ways to personalize your emails include:
Smart Subject Line
Optimization is all about increasing your open and click-through rates, giving you more opportunities to convert visitors to leads.
This is made super simple in HubSpot Email with various built-in optimization tools.
As a HubSpot user, you get the CRM + Email for sales and marketing for FREE!
This is a powerful combo and a super valuable resource you can utilize for your business.
Having your Email and CRM integrated means you are able to get full insight about how each contact in your database interacted with your email - as every action taken will be recorded on their contact record in the CRM. This includes crucial email engagement metrics like:
With HubSpot you have 2 options when it comes to creating emails:
Both options require zero coding and are mobile responsive, so you can easily customize the look and features of your emails.
Once you've create your emails, you can test different versions to see which ones perform better with the A/B Testing tool.
This tool measures the various engagement you receive from a sample of recipients for different versions of the same email. Then you can choose what the winning metric will be and what the length of time the test will run for.
Examples of metrics to test are:
This is an essential email marketing tactic for creating emails your contacts and customers will engage with and respond to.
When you automate your emails in HubSpot, they can then be added to workflows that help nurture your leads through the buyer's journey.
Once you've added an automated email to a workflow, you can then choose from a laundry list of customized triggers, conditions, and actions personalizing your emails even further.
Workflows can also be assigned goals, so you can easily keep track of your progress and success.
At the end of the day, automation and workflows save you time, so you can grow your business! You can use workflows to do tasks like:
HubSpot Email makes it super simple to track the performance of your campaigns so you can always be refining and improving.
Email performance data includes:
Marketing Hub - Starter, Basic (Legacy), Professional, and Enterprise accounts include additional email performance data:
Overall email marketing performance can also be viewed here under the 'Analyze' tab.
And last but not least, the sources report under Reports > Analytics Tools, shows you how your email marketing efforts are driving various things like: