SEMI

SEMI came to us with a healthy database of half a million contacts that we sorted through. They needed a lot of database and property cleanup.

Talk about the annals of history (re: five years).  

We cleaned up 500,000+ contacts, removed 100,000+, and deleted over 200 obsolete properties.

Then, we were entrusted with the task of uploading tens of thousands of new contacts through spreadsheets. Following that, we developed a data upload process in order to help them maintain their newly-squeaky-clean CRM.

To further optimize their database, we created a large permission pass campaign and identified anyone in the database whose country was unknown. We ran these contacts through a workflow that helped SEMI comply with GDPR. 

While the database work is probably the most impressive task we advised on and executed for them, we have a line item list of additional tasks that speaks for itself: 

• Integration Consulting. Advised on how to integrate Shopify, Netsuite, and their event management system with HubSpot. We also supported the integration of SEMICON West 2019 into HubSpot.
  
  
• Training. We developed 20+ page training manual and ran a 6-hour on-site training session for their global marketing team.
  
  
• Created a Japanese blog. 'Nuff said!
  
  
• Newsletter Templates. Designed, developed, delivered.
  
  
• Custom Operational Plan. Developed a comprehensive marketing plan to help their report product gain exposure.