What started as the Pipl's marketing team wanting more ownership over their web properties led to setting a foundation for RevOps efforts and reporting.
Pipl initially sought out Remotish when their Marketing team was looking to take more ownership of their web properties. Remotish helped Pipl transition from WebFlow to HubSpot CMS while consulting on HubSpot best practices along the way.
From there, our relationship evolved and grew alongside Pipl. In addition to HubSpot Marketing and CMS Hubs, Pipl also added Sales Hub to bring all marketing and sales initiatives under the HubSpot umbrella. Remotish then provided strategy, guidance, and implementation support for web initiatives as well as assisting the marketing, lead generation, and sales teams from an operations perspective to get the most out of HubSpot’s features in support of their internal goals and reporting on their progress.
Leaving behind Pipedrive, Pipl added Salesforce to its tech stack. Initially, a custom Hubspot and Salesforce integration was explored with a different partner but ultimately Pipl opted to leverage Remotish to assist with standing up the native integration HubSpot. Remotish pivoted to more of a data operations support and advisory role as together we strategized, tested, and launched the integration.
With more systems passing information across one another, we expanded reporting in HubSpot along with the ongoing refinement of the integration, improving the quality of leads passing between the systems.