LEADING2LEAN

SAAS TOOLS FOR LEAN MANUFACTURING
L2L provides lean manufacturing tools that go above and beyond the typical CMMS, MES, or ERP software.
L2L - Case Studies. HubSpot RevOps Agency

Massive Results

The result of our work process
Influenced Revenue

350000

Influenced Revenue
Funnels

3

Funnels
Impressions Per Month

5000

Impressions Per Month

LEADING2LEAN

SAAS TOOLS FOR LEAN MANUFACTURING

In manufacturing, ‘lean’ refers to the process of reducing waste and constantly tweaking an existing system to maximize productivity. In a meta way, we applied lean principles to L2L’s (previously Leading2Lean) marketing operations.

One simple HubSpot Pop-Up doubled their conversion rate. Refreshing the homepage and updating their messaging doubled it again. We used HotJar to continue to analyze visitor behavior and continue to improve their homepage performance. 

Throw in a healthy dose of CRO and SEO, and Leading2Lean continues to see a hefty impact from their investment in HubSpot. In fact, our content strategy doubled their CTR rate and took their impressions from 500 to 5,000.

P.S., We swapped over domains in the summer months, so the above stats are compared to the data from their old site: 

L2L Traffic

We also unified the sales, communications, and marketing team and dubbed it the Revenue Triad. Our work with sales included the development of custom training manuals, as well as the development of sales sheets. 

Campaigns included three funnels, with a conversion rate of ~45% between the TOFU and MOFU levels. We also deployed the strategy around their industry-renowned Manufacturing Index, which gained them massive PR exposure.

 

HubSpot Tools Used

HubSpot Tools Used
HubSpot CMS

HubSpot CMS

HubSpot Service Pro

HubSpot Service Pro

HubSpot CRM

HubSpot CRM

Hubspot Marketing Pro

Hubspot Marketing Pro

Hubspot Sales Pro

Hubspot Sales Pro

HubSpot Reports

HubSpot Reports