Chief Martech Officer's, HubSpot Marketing Specialist - Nicole Turner, was recently featured in Databox's blog entitled, 'The 13 Most Useful Google Search Console Tools, According to 50+ SEOs.'
Google Search Console is a free tool for any business owner or marketer that is wanting to optimize their website for search. In this article, you will hear from 50+ marketing experts that share their favorite feature within Google Search Console.
This is a WEALTH of knowledge.
How To Get Started With Google Search Console
- Go to Google Search Console.
- Log in. If you have Google Analytics, log in using the same details as you use to access your Analytics account. Alternatively you can log in with a Google account. If you don’t have a Google account, you will have to create one before you can continue.
- Once logged in, click the 'Add A Property” button at the top of the page.
- Enter the URL of your website, then click continue.
- Next you’ll be asked to verify that you own the website in one of four ways:
- If you have access to the root of your website you can upload a html file.
- If you manage your hosting yourself, you can verify via your hosting provider.
- If you use Google Tag Manager, you can verify via Google Tags
- Or, by far the quickest and easiest method, verify ownership via your Google Analytics Tracking ID.
*If you already have a Google Analytics Tracking ID installed, then setting up Google Search Console is very easy. Simply click the Verify button, and that’s it!
- Once you’re set up, you have to wait about a week before any useful data shows up, however something you can do straight away is submit an xml sitemap. This helps Google to find content on your site and index it more quickly.
- Before you can submit a sitemap, you will need to create one. If you use WordPress, you can install the Yoast SEO plugin which will automatically generate XML site maps for your site content.
Alternatively, there are many tools online that will create a sitemap for you, which you then need to upload to the root of your website. Once your sitemap is live and created on your website, then you can go to the sitemaps section of the Google Search Console and click “Add your sitemap”.
How To Make The Most Of Your Google Search Console Data
When Databox finally received all the responses, the answers for the most useful tools in the Google Search Console came down to these 13 categories:
- Keyword Performance Report
- Coverage issues
- Mobile usability
- Page speed
- Links report
- Disavow tool
- Image performance
- Data highlighter tool
- Rich results test
- URL inspection
- Crawl stats
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