The world of digital and marketing is constantly evolving. To stay relevant and knowledgeable about best practices, you can pretty much assume you're going back to a university that nevers ends if this is your chosen line of work.
So break out your reading, writing and research skills and start studying!
So where should you go to learn?
Well in this digital age, the world's knowledge is literally (and physically) at your fingers tips. Google is a plethora of information, but with all the people and companies out there claiming to be marketing experts these days, how do you know what is a good source?
Good ol fashion books... yes, like the ones your parents read.
Books published by industry experts are still an amazing way to learn about marketing (or any other topic) because you are guaranteed factual, top notch information from people you can trust.
In addition, it's a great excuse to UN-PLUG from the Internet and give your body, mind and emotions a much needed break.
Below are the top 10 best marketing books for beginners:
- This is Marketing – Seth Godin
- The 22 Immutable Laws of Marketing – Al Ries, Jack Trout
- Purple Cow – Seth Godin
- Digital Marketing for Dummies – Russ Henneberry and Ryan Deiss
- Influence: The Psychology of Persuasion – Robert Cialdini
- Start With Why – Simon Sinek
- Jab, Jab, Jab Right Hook – Gary Vaynerchuk
- The New Rules of Marketing and PR – David Meerman Scott
- Marketing 4.0 – Philip Kotler
- Good to Great – Jim Collins
Click the button below to find out what the additional 78 most-recommended books that every marketer should read according to 159 marketing professionals.