You just started using HubSpot and finished onboarding. Now it’s time to actually implement your strategy on the platform and make it worth the purchase cost. However, this is usually when companies realize they don’t have the necessary technical knowledge to get the most out of the tool.
So at some stage, you probably were told HubSpot is an easy and intuitive platform, with tons of free content online, to make you a master of the tool. And yes, that’s all true.
But... it requires some time to learn.
If you have the time and resources to take all the certifications online and get the most out of the system, that’s great! But the reality is, most people don’t have this extra time in their schedules and current workloads. That’s when a HubSpot Partner agency can become your best friend and secret weapon.
What is a HubSpot Partner Agency?
A HubSpot Partner is an agency certified by HubSpot, with a team hyper-focused on mastering the platform utilizing the most up-to-date, best practice marketing, sales, customer service and website methodologies.
By hiring a HubSpot Partner you have the opportunity to work with a highly technical team that can help you translate all your internal marketing, sales, and customer service processes into the platform, plus get you deals and extra help from HubSpot when needed.
How Can a HubSpot Partner Agency Help?
There are a lot of ways a HubSpot partner can help you save time and money.
You might think you need to hire a person with HubSpot experience for your marketing team, but even if you find someone with HubSpot experience, it’s very unlikely that this person can operate all areas of the platform. HubSpot has so many features and tools that many marketing professionals have only used one aspect of it, such as blogging, social media or email.
Lets say, for example, you need custom website templates or website development work, you will also need a HubSpot Developer. Maybe you need content strategy applied on HubSpot tools, or marketing funnels, this person will need strategy development skills and knowledge of the following tools:
- Files and Templates
- Lead Capture
- Planning and Strategy
The benefit of an agency is, they can provide you with a whole team of experts with different skills sets, such as strategists, developers, designers, that can satisfy all your needs.
This often results in an agency being cheaper than hiring employees because you get a wealth of knowledge and access to more people at a lower cost.
A HubSpot Partner Agency can be the shortcut to get things moving in your company while you also receive training on how all items are being implemented in your portal. That way you get advice from experts and know how to continue growing when the vendor (HubSpot) is not on the scene anymore.
Some HubSpot settings should be turned on or off depending on your processes and strategy. If these are not set correctly, you will collect data that can automatically make unwanted changes and updates in your records. This is when an expert can identify and advise you on the impact of each setting in your account and make sure everything is running perfectly in the background.
After your HubSpot Partner has helped you set up your portal correctly, you can start creating campaigns and reporting in HubSpot. Here you can learn about the most efficient and strategic ways to translate your company’s processes into HubSpot using properties, pipelines, lifecycle stages and more. This means you get an expert putting things into place, plus education for your internal team to keep the engine running.
Keeping Database Clean
When you start using HubSpot, cleaning your database will probably not be your top priority. However, bad, messy data can cost you a lot of money, by giving you misleading reports and triggering the wrong actions by your teams. An agency can help you by doing an initial clean up and training your team to continue this ongoing, so you can be accurate in your email blasts, campaigns and have real granular data to get insights from.
That wraps up our post on how a HubSpot Partner can save you time and money. Want to learn more about HubSpot Agency? If you found this article helpful, you may also enjoy:
- How to Choose Your HubSpot Partner Agency
- In-House Staff vs HubSpot Agency: What’s Right For You
- How to Ace Interviewing a HubSpot Partner
If you are a HubSpot user and want to master the platform, feel free to contact us with any questions and book a Free Chat with one of our HubSpot experts.