February Product Updates

Wow, is it the end of February already? We’re nearly through the first quarter of the business year! Over in the land of HubSpot product updates, we have three shiny new items to celebrate: 


Personalize Websites with a CRM Object Field 

Want to truly tailor the user experience? Try leveraging CRM data directly on your website. Any business that has both the HubSpot CRM and CMS knows that they marry together like peanut butter and chocolate. This is more true than ever now that you no longer are required to duplicate CRM data for use on the website (this also resulted in incorrect information on the website when the CRM was updated).


Now, you can find a new CRM Object CMS field so these two directly integrate. It will work for any custom objects as well as all default objects (contacts, companies, deals, quotes, tickets, products). Simply drag and drop the new module onto a Theme page or email. 

Or, if you’re a developer, you can add this field to a module within local development or Design Tools. From there, a dev is able to choose which object the field supports and define what fields marketers can access. This will determine which dropdowns appear on the content editing panel.

*Marketing Hub Professional & Enterprise + CMS Hub Professional & Enterprise    



HubDB Has a New Row Field

Hooray for dynamic content. Hip hip hooray for the new feature that allows you to create dynamic content based on a dataset. Previously, if a developer wanted to use specific rows from a HubDB table field then it was a lot of extra work.

Referencing an entire HubDB table was easy enough, but say a marketer wanted to use a custom module containing a table; they would have no control over what row(s) appeared on their pages. The only workaround was for the dev to make a new module for each new use case. 

With the addition of a row field, devs can create custom modules that reference a HubDB table and marketers can select the specific row they want to display. In other words, this update helps developers work less and marketers have more control.  

New Lazy Load Option for LIGHTNING Page Speed

Everyone loves fast page speed. Fast page speed means lower bounce rates, as well as better visitor engagement and SEO. One of the biggest site speed offenders? Images. Google actually recommends lazy loading, where images aren’t loaded on a page until they are scrolled to. Deferring the load of images allows the page to load faster. 

This used to be a feature that had to be coded in. Now, you can simply toggle it as an option in the content editing panel (please note this should not interfere with any custom coded implementations). Easy as that! 

In a custom module, loading options will be shown unless hidden by a developer. The default is set to “lazy.” If you’re adding an image to a text module, these will also be set to lazy load by default. Select the module, select the pencil icon, and click advanced. From there, you can set the load to default if you prefer. 


That’s it for February updates. A light month, but we’re very excited -- especially for that lazy load option. 


Miss a month? Check out our archive of product updates here:


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