CMO Employee Spotlight: Chiara Burns

In this series, we are talking to Chief Martech Officer's experts about marketing, their careers, HubSpot, and life. Today we are introducing another one of our employees: Chiara Burns

Chiara is our word alchemist, always making sure our content — and our clients' content — is looking pristine at an unbelievable speed! Although, this isn't where her multifaceted personality stops, she also enjoys, health and wellness, lifting, travel and has studied studio art, photography and English. Coupled with her yogi like mindset and kickass mantra 'there is no end-game, only growth' she's one chick you want to learn about. 

You can read or listen to the interview below.



Work Life

What is your role at CMO?

I am the copywriter. But you can also call me a word alchemist because I take ideas and transmute them into shiny, tangible content.

What is your favorite HubSpot tool?

The little optimize tool under blogs because it makes me even better at my job.

What’s the best thing about remote life?

The freedom. Even though I pretty much only work standing at my desk that overlooks my backyard, it’s nice to know that I could work from a National Park, or my parents’ house, or the moon hypothetically. I mean, as long as I did good work and hit my deadlines... sans oxygen.

What is your biggest achievement to date?

I used to write for a luxury branding company and I named a couple of hotels and a mega resort. I felt pretty bourgeois.

What blogs, podcasts, groups, etc. would you recommend our readers follow?

I’m a huge fan of The Tim Ferriss Show and Lewis Howes School of Greatness are both amazing business podcasts. They are similar in the sense that they make a living by asking world class performers a lot of questions. But Tim gets a little more niche. So if you’re interested in a particular industry, there’s a very good chance he’s covered it with an industry expert.

He’s got a great one (episode) with Seth Godin in marketing, Ray Dalio in hedge fund investing, and Tony Robbins to touch your soul.

And then Lewis Howes is kinda similar but takes a more broadstroke/lifestyle approach and I find his content a little more accessible for that reason.

Our readers should also, obviously, follow HubSpot.

Life Life

What do you do when you are not Hub-spotting for our clients?

Picking up heavy things and putting them down again. I read a lot, I used to be big into PC gaming. But I’d say most of my time is spent lifting and writing. 

What is your motto or personal mantra?

I think right now it’s “there is no end-game, only growth.” And that’s because I tend to set high standards (especially for myself) and for a lot of my life I was always in a rush to get to the next step. And I haven’t always enjoyed the journey because of that: I’ve been so focused on this perceived destination.

So, there is “no end-game, only growth” reminds me that I shouldn’t be racing to the finish line because there isn’t one.

What is your guilty pleasure?

I can’t say I feel really guilty but I’m part of a guild called the Knights of the Cream and Cone and we’re forever on a search for Holy Grail of Ice Cream. Although I’ve been temporarily banned because it’s middle of prep season, but will get back to it at the end of summer.

Do you have a unique talent?

I have two: empathy and dad jokes.

Where do you live and why do you love living there?

I live in Oxnard and I don’t like it at all. I may be joining my team in San Diego at some point soon!

Want to learn more?

Read her recent spotlight in an SD Voyager article here.


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