HubSpot Marketing Consultant Jen Bergren was the first individual to attain the certification, and through her, Chief Martech Officer became the first Inbound Organization certified company. Shortly after, CEO Nicole Pereira became the second individual to attain the certification.
Inbound marketing is a movement that emphasizes creating value and positive experiences for everyone who touches a business. It is a method of attracting, engaging with, and delighting customers in a way that makes them want to interact with the company.
“Inbound is all about doing what’s helpful and human in business,” says CEO Nicole Pereira. “As buying behaviors change, it’s important that we meet customers on their terms. Happy customers, after all, are at the root of all growth.”
The certification is available to those who attend a live, 3.5-hour workshop led by HubSpot luminary Dan Tyre (one of HubSpot’s first hires). After that, attendees are invited to continue their education via an online course hosted by Portfolium. The participants learn how to build their company’s future around Inbound principles.
“Working toward the Inbound Organization Certification was a great experience,” says Jen Bergren. “We’re excited to use what we learned about Inbound, and apply that to our entire business all the way from HR to customer service. Not only will this course strengthen our quickly-growing team and help us to continue to build a great company culture, it will help us serve our clients better than ever.”
The course includes an online assessment of the company, podcasts, access to hundreds of hours of interviews, and readings from a book penned by Tyre and Todd Hockenberry. Upon completing the workshop and education segments, certificate-seekers then submit evidence of applying what they learned.
ABOUT: Chief Martech Officer is hyper-focused on servicing companies that plan to use or currently have HubSpot. As HubSpot technical experts, they have been honing their collective HubSpot skills since 2013. They are invested in being the most efficient and strategic HubSpot resource for business. Chief Martech Officer was founded by Nicole Pereira, a three-time agency founder, including one inbound marketing agency with multi seven figures in annual revenue (a Platinum HubSpot Partner). Pereira is HubSpot’s #6 ranked power user and has touched close to 500 websites over the past 15 years.