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What is HubSpot Marketing?

 

 

 

 

 

It's how you grow your website traffic, convert leads, and determine ROI.

HubSpot's Marketing Hub consists of all the tools you need to create engaging and effective marketing campaigns that will help get your business found online, intrigue prospects and delight customers. 

When you use HubSpot's Marketing Hub, you not only have access to a wealth of lead generation and lead nurturing features like planning & strategy, SEO, topic clusters, forms, CTAs, social media, and email, but it becomes an even more powerful growth machine when teamed up with HubSpot's CRM (customer relationship management) database. 

These two tools working together are the marketing dream team you've been waiting for.

This means you now have all your lead and customer data in one place and it's being linked to all the tools previously mentioned.

Personalizing content experiences based on what leads are searching for online, giving you the ability to send emails with targeted information that's relevant, posting social media that's helpful and interactive and much more!

Features of HubSpot Marketing

HUBSPOT MARKETING FEATURES & TOOLS

All this essential data and information is kept in one central location for everyone in your business to have easy access to when needed

This not only helps your marketing and sales team sell more, but it helps your customer service teams keep everyone happy. This is also what's fueling your reports to give you insightful analysis on your campaigns and processes that will help you to improve and grow over time.

The HubSpot CRM is truly an integrated database that is the engine powering your website, marketing, sales, and service teams to help you grow and achieve success.

  1. Contact management - Build views and run automated actions to easily manage your contacts and data.
  2. Contact website activity - Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.
  3. Companies - Store records for every company in your database. View all your company details and communications in a single place.
  4. Company insights - See useful insights about companies you're dealing with appear in your database. So your sales team can spend more time selling and less time digging.
  5. Tasks & activities - Store, track, manage and report on the tasks and activities that make up your relationships with customers.
  6. Contact management - Build views and run automated actions to easily manage your contacts and data.
  7. Contact website activity - Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.
  8. Companies - Store records for every company in your database. View all your company details and communications in a single place.
  9. Company insights - See useful insights about companies you're dealing with appear in your database. So your sales team can spend more time selling and less time digging.
  10. Tasks & activities - Store, track, manage and report on the tasks and activities that make up your relationships with customers.
  11. Contact management - Build views and run automated actions to easily manage your contacts and data.
  12. Contact website activity - Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.
  13. Companies - Store records for every company in your database. View all your company details and communications in a single place.
  14. Company insights - See useful insights about companies you're dealing with appear in your database. So your sales team can spend more time selling and less time digging.
  15. Tasks & activities - Store, track, manage and report on the tasks and activities that make up your relationships with customers.
  16. Contact management - Build views and run automated actions to easily manage your contacts and data.
  17. Contact website activity - Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.
  18. Companies - Store records for every company in your database. View all your company details and communications in a single place.
  19. Company insights - See useful insights about companies you're dealing with appear in your database. So your sales team can spend more time selling and less time digging.
  20. Tasks & activities - Store, track, manage and report on the tasks and activities that make up your relationships with customers.

How to use HubSpot Marketing

HUBSPOT MARKETING FEATURES & TOOLS

The options here are endless!

What you do with HubSpot's Marketing Hub will be highly dependent on your overall business and marketing goals.

If you don't already have goals set for your business, we suggest you start there and we provide business consulting services that can help you to determine these and create a solid marketing strategy that you can implement in HubSpot.

Once your goals are set, the first step to using HubSpot's Marketing Hub is to set it up.

1) SET UP YOUR HUBSPOT ACCOUNT

  • Browsers supported by HubSpot: A supported web browser is required for full functionality of HubSpot's features.

  • Add and delete users: If you have permissions in your HubSpot account, you can create new users, customize user permissions, and remove users from your account.

  • Create and edit teams (Professional and Enterprise only): Teams in HubSpot allow you to organize your users into groups for organizational and reporting purposes.

  • Set up your company branding in HubSpot: When you set up your company branding or rebrand your company, ensure that your HubSpot assets and settings are correctly updated. 

  • Change language and region settings: You can customize the time zone, language, currency, and date and number format of your account in HubSpot.

  • Set up lead revisit notifications (Professional and Enterprise only): Lead revisit alerts make connecting with leads easier. When a lead returns to your site, HubSpot will notify you so you can take action.

  • Customize cookie tracking settings and privacy policy alert: Users with permission to edit account defaults can customize visitor cookie tracking and privacy policy banners to comply with EU cookie laws and the General Data Protection Regulation (GDPR).

  • Get help and support HubSpot: If you have any questions or technical issues while using HubSpot, click the Help button in the bottom-right corner of your account to see your HubSpot Support options. 

2) GO LIVE

*Professional, Enterprise or HubSpot CMS only

  • Connect a domain to HubSpot
  • Understand a HubSpot migration
  • Review your full website or blog migration
  • Review your HubSpot template setup

3. SET UP YOUR HUBSPOT TRACKING

  • Install the HubSpot tracking code
  • Troubleshoot the HubSpot tracking code
  • Set up your site domains
  • Exclude traffic from your site analytics

4. IMPORT DATA INTO YOUR HUBSPOT ACCOUNT

  • Import contacts, companies, deals, tickets, or products
  • Associate records via import
  • Import an opt-out list
  • Assign ownership of records

5. GET STARTED WITH HUBSPOT MARKETING TOOLS

*Professional, Enterprise or HubSpot CMS only

  • Create calls-to-action (CTA)
  • Create and edit pages
  • Create and publish blog posts
  • Create SEO topics

6) ANALYZE YOUR MARKETING PERFORMANCE

  • Understand your marketing dashboard
  • Use the sources report 
  • Create an attribution report
  • Create custom reports 
  • Create a new reports dashboard 

7) ENGAGE WITH YOUR CONTACTS

  • Get started with conversations
  • Create chatflows
  • Create forms
  • Create your personas
  • Create active or static lists 
  • Create and send marketing emails 
  • Create and publish social posts