HubSpot Product Updates

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19 Min Read

January 2020 HubSpot Products

If you use HubSpot, the monthly product updates are a must to keep track of, so you can stay up-to-date with all the new features, tools and changes to the platform.

Watch the video for all the Marketing Enterprise Updates and read our blog for additional updates that happened in late December 2019 and early January 2020.

Updates To HubSpot Products

Marketing Enterprise Updates 2020

  • Attribution Reporting
  • Adaptive Testing
  • Partitioning
  • Account Based Marketing
  • Advanced Targeting in Conversations

Watch the video now:

 

Updates in late December 2019 and early January 2020

  • Two-way Contact Sync Between HubSpot and Shopify

  • Ensure Correct Access by Adding Users to Multiple Teams

  • [Now Live] Caller ID for iOS and an improved Caller ID for Android

  • The Links Tool Went Away on January 10th, 2020

  • A Brand New SEO Recommendations Home

  • Two Updates to Give Marketers More Control Over Content Creation

 

Two-Way Contact Sync Between HubSpot and Shopify

Hubspot products_shopify


  • This essentially means your HubSpot and Shoptify platforms will always be up-to-date with the most recent information about your customers

  • Previously, there was only one-way syncing from Shopify to HubSpot.

  • This sync will now send updates you make in HubSpot back to Shopify for the following fields
    • Accepts marketing
    • Accepts marketing updated at
    • First name
    • Last name
    • Address
    • Default address
    • Phone
    • Email
    • Tax exempt

  • To get started, go to:
    • Your Shopify integration settings and click “two-way sync” under the “data sync” section.
    • Then, follow the prompt to re-authenticate your account so that HubSpot can make sure they have the correct user permissions to update your information in Shopify.

Ensure Correct Access by Adding Users to Multiple Teams

hubspot products_add users


  • Having the option to add users to multiple teams allows you to give all employees access to what they need. 

  • For example...
    • an employee works in both sales and customer service and requires access to both teams landing pages.
    • a sales rep works in various regions and needs access to leads/deals assigned to various teams.
    • a customer service rep needs access to various tiered levels of support/ tickets.

  • To get started, go to:
    • Setting > Users & Teams
    • Edit an existing user or create a new one
    • Under the user's name, click the 'Teams' dropdown
    • With this update, you'll now see a section for 'Additional teams' 

*HOT TIPs:

  • Each user can have up to 5 additional teams in addition to their primary team.
  • Being a member of an additional team gives a user access to the set of assets/records owned by or assigned to that team. Note that it does not make them eligible to be included in reports (e.g., deal attribution), routing (e.g., lead rotation), or notifications (e.g., send to all members of a team).
  • Additional teams are now available to all Professional and Enterprise HubSpot accounts, across tiers. 

Caller ID for iOS and an improved Caller ID for Android

AndroidCallerID_hubspot products

  • Caller ID is now available on iOS AND its experience improved on Android

  • This not only prepares you for your call, but it helps you to build relationships faster since you can connect with them in a more dynamic way. 

  • For iOS - once you update your App on your phone, you'll have the option to enable Caller ID within Setting/More tab. Then it will pull info from the HubSpot CRM, not your phone's address book and logs will be saved on the iPhone. 

  • For Android - pretty much the same thing happens as above, but if you need help enabling it on your phone, see these instructions

New features for Caller ID in HubSpot:

  • Calls you receive from contacts in HubSpot will display the First Name, Last Name, Company Name, Deal Name and Amount associated with it.
  • HubSpot Caller ID instantly appears when you receive a call and uses the HubSpot Apps latest caching technology.
  • For missed calls, the App creates a notification so you can view it or return the call. 
  • Post calls, the App shows log notes, so you can stay on top of your follow-ups and lead nurturing to help close more deals. 

*HOT TIP: This update is now available to all HubSpot users.

The Links Tool Went Away on January 10th, 2020

links tool_hubspot products


  • This tool was used to track domains that link to your website and competitors sites.  
  • HubSpot is now recommending that you just use the Google Search Console 'Links Report'.
  • This report in Search Console is a great tool to check out who is linking to your website, what content on your site is receiving the most backlinks and more.

A Brand New SEO Recommendations Home

Recommendations_hubspot products

 

  • The SEO Recommendations tab is now official and out of the beta testing phase.
  • This is now the first tab under the SEO tool and the 'Topics' tab is second
  • The Recommendations tab is your go to tool if you want optimization tips for your website
  • They are categorized by 'low, medium and high' priority labels and you are given concise instructions on how you can improve the performance of your website in search next to each one

  • To get started, go to:
    • The recommendations tab within the SEO tool.
    • Choose which content host you’d like to see SEO recommendations for. Current content hosted on HubSpot will automatically display. To add a new content hosted outside of HubSpot, click the 'Add new URL' button.

*HOT Tips: SEO Recommendations is now available for all Marketing Hub Professional & Enterprise customers, as well as users of HubSpot CMS.

Two Updates to Give Marketers More Control Over Content Creation

Marketers More Control Over Content Creation_HubSot Products

 

  1. HubSpot updated the content editor for website pages, landing pages, and the blog editor. This makes content editing consistent across all content tools now, including email, and updates the tools for new features such as drag and drop page editing.

  2. HubSpot also made it easier to update global content without having to go into the design manager. With global content editing, you can now click into a global module or group in the page editor and make changes to global modules or global groups on the same page. You will still be able to review all the assets and pages that any given update will affect. In order to make changes to global modules or groups, you will need access to ‘edit global content.’ Users with design manager access will have ‘edit global content’ access by default. This setting can be turned on and off within user settings.

 

*HOT Tips: These updates are for Marketing Hub Starter, Professional, and Enterprise customers, as well as users of HubSpot CMS by the end of February 2020. 

 

Conclusion

That concludes the updates for January 2020 HubSpot Products. 

Want to get caught up on previous updates? Here's some more from the past.

For more information, you can always book a complimentary 30-min chat with us about any of your HubSpot needs.

Book A Chat

 

 

Topics:   HubSpot Product Updates

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